Luxury Wellness, Lifestyle & Beauty Marketing
take a look
Architecting Brand Devotion.
Human-First,
Data-Backed.
The Design Clubhouse is a boutique growth studio specialising in the architecture of high-end wellness, lifestyle, and beauty brands. Founded by former skincare entrepreneur Lauren Ardagh, we leverage nearly a decade of industry expertise to bridge the gap between prestige creative and performance marketing. We don’t just manage brands, we curate ecosystems that turn customers into community.
Turning Acquisition into Advocacy.
ENTER THE CHAT
Local & International
"From start to finish, she was professional, detail-oriented, and incredibly communicative. She planned everything down to the T, and the entire shoot day was seamless and well-structured. The quality of the content I received exceeded my expectations, and the turnaround time was super quick."
ANGELEE DU TOIT
Founder of Angelic Aesthetics
RSA
"Lauren is truly a master of her craft. After just one consultation and audit, she revealed a clear, strategic path forward for my skincare line. Her actionable insights brought clarity and direction, giving me the confidence and tools I needed to launch my business. I couldn't be more grateful—or more impressed."
ROXANNE MINGAY
Founder of Comando Skincare
RSA
"Lauren has been wonderful to work with. She was really eager to help our business level up our marketing, website and social media. The audit she did of our website and socials really helped us to be able to grow and improve our communications!"
ELLIE LOUISE
Founder of Recondition
UK
"Received some valuable advice and assistance from Lauren regarding online growth strategies for my small business. Would recommend her for online and digital strategies any day."
ZAHNRI LOUW
Founder of Peter & Piper
RSA
Cultivation of
The Inner Circle
Most agencies focus on the click. We focus on the culture. The Design Clubhouse exists to help brands stop chasing the next sale and start building a brand legacy that scales through devotion.
The Aesthetic of Authority
How you look is how you’re valued. We deliver editorial-grade creative direction that justifies premium pricing and commands market respect.
Human-First, Data-Backed
We believe connection is the ultimate currency. Our strategies are rooted in human psychology and validated by hard metrics, ensuring your growth is both soulful and sustainable.
Founder-to-Founder Strategy
We don’t just consult; we understand. Built by a founder who has sat in your seat, we lead with empathy and execute with senior-level precision.
THE ORIGIN STORY
My journey didn't start in a marketing school or an agency; it started in my kitchen when I launched my first business, a skincare brand named Beige Rain.
After teaching myself everything from skincare formulation and regulations to product photography and web design, my passion for authentic marketing and connection grew. It was then that I learnt that a community is the greatest financial asset any beauty, lifestyle, or wellness business could have.
