Luxury Wellness, Lifestyle & Beauty Production
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A FULL-SERVICE PRODUCTION PARTNER
The Design Clubhouse is a full-service production partner specialising in the creation of high-end wellness, lifestyle, and beauty content. Founded by former skincare entrepreneur Lauren Ardagh, we combine nearly a decade of industry expertise with a meticulous approach to creative production, delivering content that is both visually compelling and strategically crafted.
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SERVICES
From individual creative services to full-scale production, we offer everything you need under one roof. Whether you're looking for a single specialist or an end-to-end creative team, our services can be tailored to suit your project.
CREATIVE DIRECTION
Oversee the creative vision of your campaign from concept to final execution. This includes developing the overarching idea, defining the visual identity, guiding the creative team, and ensuring every element aligns with your brand and campaign objectives.
ART DIRECTION
Bring the creative vision to life through thoughtful visual execution. This includes styling, prop selection, set design, composition, colour palettes, and on-set direction to ensure every image and video is visually cohesive and on-brand.
PRODUCT & GOOP STYLING
Showcase your products at their very best with intentional, brand-aligned styling. From sourcing props and selecting colour palettes to arranging products for photography and video on set, every detail is carefully considered to create visually compelling content that connects with your audience.
STORYBOARDING
Translate ideas into a clear visual plan before production begins. Storyboards outline each scene or shot, helping align the team, streamline production, and ensure the final content effectively communicates your message.
FULL PRODUCTION
Please see below for full production service details.
YOUR ONE-STOP-SHOP FOR PRODUCTION
PREP
PRODUCTION
POST
EFFICIENCY DIALED IN
ASSETS DELIVERED TO YOUR INBOX
CREATIVE CONSULT
SHOTLIST PREP
RUN-OF-SHOW SCHEDULE
MODEL CASTING
CREW HIRING
LOCATION SOURCING
PROP SOURCING
WARDROBE PULLING
DOCUMENT DISTRO
CATERING
± 30 STILLS PER SESSION
± 5 VIDEOS PER SESSION
2330 SQFT STUDIO
FULL PRODUCTION CREW
HMUA + NAILS TEAM
MODELS
CREATIVE DIRECTOR
VIDEOGRAPHER
PHOTOGRAPHER
LIGHTING TECH
PROP & GOOP STYLIST
BTS
SOCIAL REELS
MULTI-FORMAT EXPORTS
AI-ANIMATED STILLS
3D RENDERING
VIDEO EDITING
PHOTO EDITING
SKIN / PORE RETOUCHER
PRODUCT RETOUCHER
RAW FILE LIBRARIES
SEND US A MOODBOARD — WE HANDLE EVERYTHING ELSE
PREP
SEND US A MOODBOARD — WE HANDLE EVERYTHING ELSE
CREATIVE CONSULT
SHOTLIST PREP
RUN-OF-SHOW SCHEDULE
MODEL CASTING
CREW HIRING
LOCATION SOURCING
PROP SOURCING
WARDROBE PULLING
DOCUMENT DISTRO
CATERING
PRODUCTION
EFFICIENCY DIALED IN
± 30 STILLS PER SESSION
± 5 VIDEOS PER SESSION
2330 SQFT STUDIO
FULL PRODUCTION CREW
HMUA + NAILS TEAM
MODELS
CREATIVE DIRECTOR
VIDEOGRAPHER
PHOTOGRAPHER
LIGHTING TECH
PROP & GOOP STYLIST
BTS
POST
ASSETS DELIVERED TO YOUR INBOX IN < 15 BUSINESS DAYS
VIDEO EDITING
PHOTO EDITING
SKIN / PORE RETOUCHER
PRODUCT RETOUCHER
RAW FILE LIBRARIES
SOCIAL REELS
MULTI-FORMAT EXPORTS
AI-ANIMATED STILLS
3D RENDERING
YOUR ONE-STOP-SHOP FOR PRODUCTION
Architecting Brand Devotion.
ENTER THE CHAT
Local & International
"From start to finish, she was professional, detail-oriented, and incredibly communicative. She planned everything down to the T, and the entire shoot day was seamless and well-structured. The quality of the content I received exceeded my expectations, and the turnaround time was super quick."
ANGELEE DU TOIT
Founder of Angelic Aesthetics
RSA
"Lauren is truly a master of her craft. After just one consultation and audit, she revealed a clear, strategic path forward for my skincare line. Her actionable insights brought clarity and direction, giving me the confidence and tools I needed to launch my business. I couldn't be more grateful—or more impressed."
ROXANNE MINGAY
Founder of Comando Skincare
RSA
"Lauren has been wonderful to work with. She was really eager to help our business level up our marketing, website and social media. The audit she did of our website and socials really helped us to be able to grow and improve our communications!"
ELLIE LOUISE
Founder of Recondition
UK
"Received some valuable advice and assistance from Lauren regarding online growth strategies for my small business. Would recommend her for online and digital strategies any day."
ZAHNRI LOUW
Founder of Peter & Piper
RSA